O
Research
Supercharge your market research with AI
Market ResearchCompetitor AnalysisBusiness Intelligence
Osum generates deep-dive market research reports on any product or business in seconds — SWOT analysis, buyer personas, competitive positioning, growth opportunities, OKR suggestions, and more from a single URL. It replaces slow, expensive traditional market research with instant, AI-generated reports covering everything from customer psychographics to investment pitch decks.
- Best for
- Founders, marketers, investors, and consultants who need fast, in-depth market and competitor research without weeks of manual analysis.
- Pricing
- No permanent free plan, but a 7-day free trial to explore real custom reports. Paid plans from $39.99/mo (Pro) to $1,999.99/mo (Enterprise), billed annually for up to 60% savings.
Core features
- • SWOT analysis: strengths, weaknesses, opportunities, threats
- • Buyer personas with psychographics, sociotypes, and pain points
- • Market sector research: size, growth, trends, competitive landscape
- • Product reports: USPs, positioning, product-market fit
- • Investment initiatives: pitch decks, investor engagement, valuation
- • Growth strategies: acquisition channels, community development
- • OKR suggestions across marketing, sales, product, engineering, and more departments
- • Content recommendations: SEO, search ads, content ideas
Use cases
- 1. Researching a competitor or market before launching a product
- 2. Generating buyer personas and customer insights for a marketing campaign
- 3. Preparing a SWOT analysis or pitch deck for investors
- 4. Getting department-specific OKR suggestions for a growing team
- 5. Agencies and consultants producing client market research quickly
How to use
Enter any product or business URL into Osum and let its AI engine generate a full market research report in seconds, covering SWOT analysis, buyer personas, competitive positioning, and growth opportunities. Export the report as a PDF, or dig into specific sections like OKR suggestions or investment pitch materials as needed.
Pricing plans
Pro
$39.99/mo (billed annually)
- • Up to 1 user
- • 5-15 industry, market, company & product reports
- • Unlimited PDF exports
- • SWOT analysis, buyer persona, product-market-fit analysis
Expert
$99.99/mo (billed annually, most popular)
- • Up to 3 users
- • 10-30 reports, unlimited PDF exports
- • Market research overview, buyer journey, user stories
- • Everything in Pro
Business
$199.99/mo (billed annually)
- • Up to 5 users
- • 15-45 reports, unlimited PDF exports
- • Market size/growth insights, OKR suggestions for teams
- • Everything in Expert
Enterprise
$1,999.99/mo (billed annually)
- • Up to 25 users
- • 25-75 reports, unlimited PDF exports
- • Access management, pay by invoice, SAML SSO
- • Everything in Business
FAQ
Does Osum have a free plan?
No permanent free plan, but there's a 7-day free trial to explore real, custom-searched reports before subscribing.
How does Osum generate its research reports?
Enter any product or business URL, and Osum's AI engine analyzes real-time and historical data from millions of websites to generate a detailed report in seconds.
Can I try Osum before committing to a plan?
Yes — there's a demo video and interactive sample report on the homepage, sample previews on the pricing page, and a 7-day free trial with real custom searches.
Where it holds up
- Generates a full market research report (SWOT, personas, competitive analysis) from just a URL in seconds
- Covers an unusually wide range of report sections: OKRs per department, investment pitch decks, growth strategies
- Unlimited PDF exports on every paid plan
- No demo calls required — built-in sample reports and previews let you evaluate before subscribing
- 7-day free trial with real, custom-searched reports
Where it falls short
- No permanent free plan — pricing starts at $39.99/mo after the trial
- Number of reports per month is capped even on paid plans, and higher tiers cost significantly more
- Detailed data sources are only available via a separate $17,500 premium custom report service
