S
Video
Edit shorts 10x faster with AI
AI Video EditorCaptionsShort-Form Video
Submagic turns raw footage into publish-ready short-form video in one click. It auto-generates viral-style captions in 123 languages, cuts a long video into multiple shorts with Magic Clips, removes silences and bad takes, adds AI b-roll, and can schedule and publish straight to TikTok, Reels, and Shorts.
- Best for
- Content creators, marketing teams, and agencies who need to turn long-form video (podcasts, YouTube, raw footage) into a steady stream of short-form clips without manual editing.
- Pricing
- Free to try (no credit card required), then from $12/mo (Starter, billed yearly) to $41/mo (Business); a Custom plan is available for teams with heavier usage.
Core features
- • AI auto captions in 123 languages
- • Magic Clips: turn one long video into multiple shorts
- • AI auto-zoom, AI clean audio, AI remove bad takes & silences
- • AI b-roll and AI sound effects
- • AI avatars for videos without filming
- • Schedule and publish across TikTok, Reels, Shorts, and more
- • Team workspace for collaboration and brand consistency
- • API & integrations for automated pipelines
Use cases
- 1. Repurposing podcasts and long-form videos into short-form clips
- 2. Adding viral-style captions to social videos at scale
- 3. Publishing consistent short-form content without hiring an editor
- 4. Agencies producing on-brand client video content quickly
- 5. Creating videos with AI avatars without filming
How to use
Upload a video file or paste a YouTube link, then let Submagic auto-caption, trim silences, add b-roll, and suggest clips. Review and tweak in the editor (fonts, brand kit, templates), then export or schedule it to publish directly to TikTok, Reels, or Shorts.
Pricing plans
Starter
$12/mo (billed yearly)
- • 45 credits (~15 videos)/month
- • 2 min video duration
- • AI auto captions, free b-rolls & audio
- • Text-based trimming
- • Export in 1080p & 30 FPS, no watermark
Pro
$23/mo (billed yearly)
- • 120 credits (~40 videos)/month
- • 5 min video duration
- • Storyblocks b-rolls & audio, AI auto zooms
- • AI remove bad takes & silences, AI clean audio
- • Publish & analytics for social, Brand Kit
Business
$41/mo (billed yearly)
- • 300 credits (~100 videos)/month
- • 30 min video duration, export in 4K & 60 FPS
- • 10 custom templates, custom words dictionary
- • Priority support & rendering
- • Publish from multiple social accounts
FAQ
Is there a free plan?
Submagic can be tried for free with no credit card required; paid plans start at $12/mo (billed yearly) once you need more credits/videos.
Can Submagic turn one video into multiple shorts?
Yes — Magic Clips automatically finds key moments in a long video and cuts them into multiple ready-to-post shorts.
Can I publish directly to TikTok and Instagram from Submagic?
Yes, on Pro and Business plans you can schedule and publish across platforms straight from the editor, with basic analytics.
Where it holds up
- Turns one long video into multiple shorts automatically with Magic Clips
- Auto-captions in 123 languages with claimed 99% accuracy
- Removes silences, bad takes, and adds AI b-roll without manual timeline editing
- Can schedule and publish directly to TikTok, Reels, and Shorts
- Free to start, no credit card required
Where it falls short
- Video duration caps are tight on lower tiers (2 min on Starter)
- Higher-quality exports (4K/60FPS) and multi-profile publishing require the Business plan
- Extra API/integration minutes are billed separately as add-on credit packs
