Metricool suits analytics-focused creators and agencies: it has a free plan for one brand and paid plans from $20/mo. OneUp suits teams that want automatic cross-posting and a shared inbox across 13 platforms, with no permanent free plan and pricing from $25/mo after a 7-day trial. Both schedule posts; they differ in reporting and engagement tools.
Choose Metricool if you want one dashboard for scheduling, analytics, competitor tracking, and ads reporting, or you want to start free. Choose OneUp if you publish the same content to many networks, reply to comments and DMs in one inbox, or manage client approvals.
| Tool | Starting price | Free access | Platforms | Best for |
|---|---|---|---|---|
| Metricool | Free plan; Starter from $20/mo (up to 5 brands, annual billing) | Free forever: 1 brand, 20 scheduled posts a month | X, Instagram, Facebook, LinkedIn, TikTok, Pinterest, Threads, YouTube, Google Business Profile | Creators, brands, and agencies that need analytics and reports |
| OneUp | Basic $25/mo (5 social accounts) | 7-day free trial, no permanent free plan | Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Snapchat, Bluesky, WhatsApp, Discord, Google Business Profile | Teams that cross-post widely and manage engagement from one inbox |
Metricool prices by brand while OneUp prices by connected social account, so the two entry plans are not like for like. Check each vendor's site for current pricing.
Price: Free; Starter from $20/mo (up to 5 brands, annual billing); Advanced from $53/mo (up to 15 brands); Custom on request. Best for: Solo creators starting free, and agencies that need reports, roles, and approvals.
Price: Basic $25/mo (5 accounts); Intermediate $60/mo (15 accounts); Growth $120/mo; Business $300/mo (80 accounts). 7-day free trial. Best for: Teams that cross-post to many networks and want engagement tools in the same place.
Metricool leads on reporting. It combines social and ad analytics, competitor tracking (up to 100 competitors on paid plans), and exportable PDF or PPT reports. OneUp offers analytics and custom multi-account reports, but its listing puts more weight on publishing and engagement.
OneUp is stronger at cross-posting. Its automatic cross-posting feature copies a post from your main account to your other connected accounts. Metricool schedules to a similar set of main networks and adds Flows automation and multiple link-in-bio pages.
OneUp wins here. Its unified inbox handles comments, DMs, and Google reviews, with auto-reply by keyword and social listening alerts. Metricool's listing does not highlight a unified inbox.
Metricool is easier to try. You can use it free for one brand with 20 scheduled posts a month. OneUp offers a 7-day trial with a no-questions-asked refund policy, then charges from $25/mo.
Both support client work. Metricool's roles and post approval come with Advanced, while OneUp lists approval workflows, shareable calendars, and team members on its plans.
Pick Metricool if you want to start free, care about reports and competitor benchmarks, or run an agency with many brands. Pick OneUp if you cross-post widely, answer comments and DMs daily, or want social listening alongside scheduling. For more options, see our AI social media scheduling tools collection, our Metricool review, or how Metricool compares with ContentStudio and OneUp with Ocoya.
Which is cheaper, Metricool or OneUp? Metricool has the cheaper entry: a free plan, then Starter from $20/mo billed annually. OneUp starts at $25/mo after a 7-day trial.
Does Metricool have a free plan? Yes. It covers 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics. OneUp has no permanent free plan.
Which has a unified inbox? OneUp. It brings comments, DMs, and Google reviews into one inbox.
Which is better for agencies? Both can work. Metricool scales to 50+ brands with roles and approvals on Advanced. OneUp offers client categories, approval workflows, and shareable calendars.
Are there other schedulers to compare? Yes. ContentStudio, Ocoya, and Circleboom are also listed.
Thomas
Founder
Thomas is the founder of AIPick.info and an avid AI enthusiast dedicated to testing and reviewing the latest tools. He believes technology should make life easier and more enjoyable for everyone. Beyond providing practical reviews, Thomas aims to build an uplifting space where AI feels accessible, delivering insights with energy, positivity, and a commitment to helping others innovate with a smile.
