Social Media
All-in-one social media scheduler, analytics, and ads management
Metricool is a social media management platform that combines content scheduling, analytics, and ad management in one dashboard. It publishes to X, Instagram, Facebook, LinkedIn, TikTok, Pinterest, Threads, YouTube, and Google Business Profile, pairs that with competitor tracking and exportable reports, and scales from a free single-brand plan up to agency accounts managing 50+ brands with team roles and a post-approval workflow.
Free
$0/month
Starter
From $20/mo (up to 5 brands, annual billing); $36/mo for up to 10 brands
Advanced
From $53/mo (up to 15 brands, annual billing); $85/mo for 25 brands; $159/mo for 50 brands
Custom
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What platforms does Metricool support?
Metricool publishes to X, Instagram, Facebook, LinkedIn, TikTok, Pinterest, Threads, YouTube, and Google Business Profile.
Does Metricool have AI features?
Yes. It includes an AI social media assistant and a Metricool MCP for AI-agent workflows, alongside scheduling, analytics, and ad management.
Is Metricool free?
Yes — Metricool has a free-forever plan that lets you connect 1 brand, schedule up to 20 posts a month, analyze 5 competitor profiles, and access 30 days of analytics.
How much does Metricool cost?
Starter starts from $20/month (up to 5 brands, annual billing) and Advanced from $53/month (up to 15 brands, annual billing); both scale up as you add more brands. Custom/Enterprise pricing is available for larger needs.
What's the difference between the Starter and Advanced plans?
Advanced adds everything in Starter plus team/client collaborator access, role management, complete X analytics, customizable report templates, the Looker Studio connector, and API access (Zapier, Make, MCP).
Can I cancel or change my Metricool plan anytime?
Yes — you can upgrade, downgrade, or cancel at any time; downgrades and cancellations take effect at the end of the current billing cycle.
Metricool
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